Remaking Google
2024
After Effects
Illustrator
Brand Identity & Guidelines
2D Animation
3D Animation
Motion Design
The goal was to recreate this Google ad by analyzing and replicating each movement and decision behind its engaging and compelling design.
I spent considerable time in After Effects mastering Google’s animation style, gaining valuable practice and adding new techniques to my motion design toolkit.
Animation
Keyframe Blocking
The Breakdown
I spent hours studying various Google ads and videos, focusing specifically on their animation and motion design techniques.
By analyzing easing methods, timing, and match cutting, I gained valuable insights into how Google achieves its seamless animations.
I spent hours studying various Google ads and videos, focusing specifically on their animation and motion design techniques.
By analyzing easing methods, timing, and match cutting, I gained valuable insights into how Google achieves its seamless animations.