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Project

Remaking Google
Year

2024
Tools

After Effects
Illustrator
Services

Brand Identity & Guidelines
2D Animation
3D Animation
Motion Design
Summary

The goal was to recreate this Google ad by analyzing and replicating each movement and decision behind its engaging and compelling design.

I spent considerable time in After Effects mastering Google’s animation style, gaining valuable practice and adding new techniques to my motion design toolkit.






Process

Animation
Keyframe Blocking
The Breakdown

I spent hours studying various Google ads and videos, focusing specifically on their animation and motion design techniques.

By analyzing easing methods, timing, and match cutting, I gained valuable insights into how Google achieves its seamless animations.